How much of your life will you spend exercising?
Reebok and Censuswide, a global consulting firm, studied exercise habits of people in nine different countries and came to the conclusion that the average person spends 0.69 percent of their life working out.
Or, as the shoe company chose to frame it: Of the 25,915 days the average human lives, only 180 will be spent on fitness. “25,915” is the name of Reebok’s new brand campaign focused on encouraging exercise.
To be sure, “fitness” is not the same as physical activity. Manual laborers throughout the world burn calories effectively without ever getting a gym membership. Reebok acknowledges that fact, pointing out that the average person still walks or runs the equivalent of the Earth’s circumference nearly twice in their lifetime.
But in an increasingly mechanized world in which more and more workers spend their days in offices, it is more important than ever for people to make a conscious effort to get exercise.
“As a brand dedicated to promoting and supporting health and fitness around the world, we felt compelled to shine a light on the disparities between what we may aspire to achieve and what we’re willing to do about it,” said Yan Martin, vice president of brand management at Reebok. “It gives us a renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness.”
To highlight the point, Reebok calculated that 41 percent of the average person’s life is spent engaging with technology. That amounts to 10,625 days in a lifetime.
In addition, the average person will spend 29.75 percent of his life sitting down, 6.8 percent socializing with a loved one, and 0.45 percent having sex.